Alabaster. It sounds almost like a magic word, something enchanted, supernatural.
But it hangs in the wine cellar. A milky white, big, rough alabaster sphere, which looks so unworldly and yet so earth-bound.
This alabaster sphere is magical, so to speak. But not because it predicts the future.
But because it encapsulates a family’s past, their commitment, passion and painstaking manual work, which has resulted in award-winning wines.
That‘s why the alabaster sphere was chosen as the symbol for the new labels of Campo alla Sughera wines.
The alabaster is a variety of gypsum. It is a sediment that is produced in large quantities within isolated sea basins in the evaporation of water. Wind and water form it into something so round and perfect that it is hard to believe, nature could create such elegance.
The quarries around Volterra, a small town in Tuscany, produce some of the most valuable alabaster in the world. When it is quarried, the type of gypsum emerges in the form of eggs, the so-called „Arnioni“.
Near Volterra is the beautiful area of Bolgheri. A jewel that is nourished by the sun and refreshed by the mild sea breeze. With its light loam and clay soils, Bolgheri is a promising wine region. And it is exactly this rich soil as well as the alabaster sphere which link the Knauf family as a manufacturer of building material and the Knauf family as winemakers in Bolgheri.
The new label, designed by german designers Shuttle Design Studio reflects a family history and stands for the lightness, elegance and finesse of the wines of Campo alla Sughera.
Behind all that, there hides no magic, but only the power of nature and human precision and devotion.